Shelley Freeman is executive vice president and head of Wells Fargo’s Consumer Credit Solutions. The group comprises Wells Fargo’s non real estate consumer credit businesses including Direct Auto Lending, Consumer Credit Card (General Purpose and Private Label), Personal Lines and Loans, and Student Lending. Wells Fargo is the nation’s leading auto lender (excluding leases) and the second-ranked private student lender. Freeman also will lead the group’s collections and servicing, marketing and strategy functions.
Prior to taking the role, Freeman was the Community Bank’s Affluent Segment and Customer Experience Executive. She served as the national co-leader for the company’s affluent customer strategy and the national leader for the company’s customer and store experience strategy. She oversaw all aspects of customer service in Wells Fargo’s banking stores and launched the company-wide effort to help drive the partnership between the Community Bank and Wealth, Brokerage and Retirement. Together, the partnership serves 7 million affluent customers.
Freeman also served as lead region president for Wells Fargo’s Florida Community Bank where she led retail, small business, and business banking in 650 banking stores. Prior to that, Freeman was regional president of Wells Fargo’s Los Angeles Metro Community Bank and head of Investment Internet Services, where she was responsible for development of online strategy, product management, and customer service for online investing.
She joined Wells Fargo in 1996 as director of Private Banking and Brokerage Administration. Before then, she was director of marketing and high-net-worth services at Lehman Brothers.
Freeman serves on the board of directors and executive committee for the Point Foundation. She is a past board member for a number of organizations, including the Greater Miami Jewish Federation, the Los Angeles Jewish Home for the Aging, the Center Theatre Group, and the L.A. Gay and Lesbian Center. She also is a former commissioner for the L.A. Police Commission, serving a two-year term at the request of Mayor Antonio Villaraigosa, and previously served on the advisory councils for the Los Angeles Alzheimer’s Association, the Trevor Project and the Los Angeles Library.
Freeman has been honored with the Deborah Award from the Anti-Defamation League (2006) and the “Excellence in Civic Leadership” award from the Southern California Leadership Network (2007). A graduate of Wilkes University, she holds Series 7, 24 and 66 licenses.