JP Schuerman is an executive vice president and general manager of MWW Group Los Angeles and serves as the market steward and senior client strategist across the agency.
Prior to joining MWW, JP founded Enso Communications, a Los Angeles-based strategic communications and brand marketing agency representing clients across the consumer, luxury, technology and entertainment sectors and included work with FOX and the Give a Note Foundation, Danhov, Factual, University of Southern California and Peer Squared.
Spanning more than 18 years, JP’s career boasts high-profile experience in strategic planning, creative oversight, new media initiatives, brand positioning, integrated marketing, and product launches. Regional and global brands like Nestle, Google, Symantec, Coors Brewing Company and ESPN have benefited from his counsel and strategic oversight.
More recently, JP orchestrated the communications launch of a US State Department global initiative – the Democracy Video Challenge. This global video challenge (in partnership with YouTube) attracted thousands of submissions from every corner of the globe and culminated with a three-week US tour of the winners with national media (TODAY Show), filmmakers and State Department officials, including Secretary of State Hillary Clinton personally awarding each of them. In the past 10 years, JP has championed product launches such as the introduction of Mobile ESPN at Super Bowl XL in February 2006 and Qualcomm’s FLO TV in 2009.
Prior to founding Enso, JP served as general manager of Edelman’s Los Angeles office – the largest firm in Southern California. He oversaw senior strategy for its global clients like Starbucks, Microsoft, Nestle, Warner Bros, Symantec and others, led business development and managed all aspects of operations for the 120+ person office.
Also of note is JP’s tenure as executive vice president and chief strategist at CarryOn Communication, a national communication and brand marketing agency. In this role, he served as the senior creative strategist across the agency’s three markets – New York, Chicago and Los Angeles. JP led several award-winning campaigns during his tenure, including the Ansari XPrize “Race to Space” – garnering the coveted Silver and Bronze Sabre Awards in 2005. This launch, culminating with over 500-plus journalists in the Mojave Desert, landed on the covers of more than 50 magazines, including TIME and National Geographic.
Earning a bachelor’s degree in journalism and public relations, JP graduated with honors from Butler University. Outside of work, he is typically exploring California’s mountains by bike, boot, snow shoe, ski or any other vehicle he can devise – recently adding a success summit of Mount Whitney to his list of achievements.